
A comprehensive redesign of a mobile banking application focusing on user experience optimization and conversion rate improvement
Duration
Projects Delivered
Conversion
Team Members

An organic, iterative process that evolved from initial discovery to final launch.
Deep dive into user research, competitive analysis, and stakeholder interviews to understand pain points and opportunities.
Deep dive into user research, competitive analysis, and stakeholder interviews to understand pain points and opportunities.
Deep dive into user research, competitive analysis, and stakeholder interviews to understand pain points and opportunities.

The Chathok logo was designed to capture motion, energy, and clarity. Its abstract human figure reflects movement and vitality - key values of the brand.
Creed’s color palette blends trust-driven primary tones with clean neutrals to support focus, clarity, and efficient project tracking.
Role
Brand Strategy, User Research, Interface Design, Design Systems
Timeline
Brand Strategy, User Research, Interface Design, Design Systems
Key Outcome
Online engagement with 42% conversion rate improvement